Biomedical Science Day 2021
Biomedical Science Day 2021 came after one of the most challenging years in our professional history
Biomedical Science Day 2021 was a well-deserved moment of celebration after a long stretch of hard work. We were overjoyed to see the celebrations of the profession across the UK. Though there were still very few laboratory tours or stands in foyers, our amazing members pulled out all the digital stops to inform the public about the biomedical science profession #AtTheHeartOfHealthcare.
This year, after gaining recognition as the profession doing the COVID-19 testing, we focused on showing the public the wider range of skills and specialisms of the profession #BehindEveryTest in the wider healthcare context. There were posts and reports from laboratories across the UK, as our members rightly celebrated their efforts to maintain services despite COVID-19.
On social media, we encouraged our members to use the hashtags #BiomedicalScienceDay2021 and #AtTheHeartOfHealthcare to promote their activities. On Facebook and Twitter, #BiomedicalScienceDay2021 was used in posts 3,666 times with 45.6k accounts sharing the posts and 13.7K liking them. 59.6K people interacted with posts using the hashtag. The potential audience reach for all posts was 12.4m. #AtTheHeartOfHealthcare was used in posts 2,754 times with 42.3K accounts sharing the posts and 12.7K liking them. 55.2K people interacted with posts using the hashtag. The potential audience reach for all posts was 9.5m.
On Instagram and TikTok, members and NHS trusts shared even more photos and videos of their celebrations, hosted live streams explaining their role and touring their lab. Members who tagged @IBMScience were included in our Instagram and Facebook story chronicling the best moments throughout the day. You can still view this story in our Instagram account under highlights.
iNews drew attention to our awareness campaign on the day and the profession received a shout out on BBC Radio 2 from Sara Cox.
Across the UK, communications teams in hospitals and university laboratories handed their social media accounts over to their pathology staff and allowed them to celebrate and inform their followers about the skills and expertise involved in their practice. We lost count of the amount of wonderful and informative videos and digital tours from our members who were doing social media takeovers for their Trusts and Hospitals. You can see a large collection of the photos that our members shared in our photo gallery. If you had your photo taken on the day, it's likely you will have ended up in there (or will do in the coming days).
Here are some of the most popular tweets from the day - including our opening video:
Happy #BiomedicalScienceDay2021. Today we are celebrating the biomedical scientists and laboratory staff who work #AtTheHeartOfHealthcare analysing over 1 billion patient samples a year and informing over 70% of all diagnoses pic.twitter.com/fCaOy06ftF— IBMS #AtTheHeartOfHealthcare (@IBMScience) June 24, 2021
and some messages from our very own Chief Executive David Wells:
This #BiomedicalScienceDay2021, I want to say a big THANK YOU to the Biomedical Scientists and laboratory staff working #AtTheHeartOfHealthcare 24/7/365. I'm so proud to lead our professional body and will do everything in my power to support you and your profession! pic.twitter.com/rdvzcT4Pzz— David Wells (@DavidRWells) June 24, 2021
This #BiomedicalScienceDay2021, I would like to call for the @GOVUK to provide more funded training places to bolster the biomedical science workforce. We are short of staff #AtTheHeartOfHealthcare - and the pandemic has shown just how vital the staff #BehindEveryTest truly are! pic.twitter.com/YNWrP5H7OY— David Wells (@DavidRWells) June 24, 2021
Thank you to everybody who contacted your local politicians. We had more political support than ever before - many using our messaging that we had written for our members to use. Tweets included: the Health Secretary, Dr Rosena Allin-Khan MP - Tooting, Ruth Cadbury MP - MP Brentford & Isleworth, Lord Bethall, John Stevenson MP - Carlisle, Bell Ribiero-Addy MP - Streatham, Jonathan Reynolds MP – Shadow Secretary of State for Work and Pensions, Oliver Heald MP - Hertfordshire, Gerald Jones MP – Merthyr Tydfil & Rhymney, Michelle Gildernew – Sinn Fein, Colm Gidernew MLA, Paula Barker MP Liverpool Wavertree, Grahame Morris MP Easington, Martina Anderson MLA Sinn Fein, Northern Ireland Assembly Committee for Health, NI Dept of Health – Health Minister, Naomi Long MLA - NI Justice Minister and Dawn Bowden - Co-op Member of the Senedd for the Merthyr Tydfil and Rhymney.
THANK YOU: to biomedical science superstars ??— Lord Bethell (@JimBethell) June 24, 2021
Whether on vaccines, therapeutics, or diagnostics, your work has been central to the pandemic response
??????#BiomedicalScienceDay2021 #BiomedicalScienceDay pic.twitter.com/1NYU2rJBWY
Major healthcare accounts also showed their solidarity with the profession:
NHS England - 484.1K Followers
Today is #BiomedicalScienceDay and we’d like to say a huge THANK YOU to all our biomedical scientists, clinical scientists and other pathology staff for all their continued hard work for patients and staff. ???????? pic.twitter.com/GN06Me0qOx— NHS England and NHS Improvement (@NHSEngland) June 24, 2021
Public Health England - 491.7K Followers
Today is #BiomedicalScienceDay2021— Public Health England (@PHE_uk) June 24, 2021
We want to say a big thank you to all Biomedical Scientists, Clinical Scientists and laboratory staff who work at PHE and beyond. You are #AtTheHeartOfHealthcare.
Watch our video about starting a career in Biomedical Science: pic.twitter.com/gGTY2UJYhN
Happy #BiomedicalScienceDay2021! A huge thank you to the #HCPCRegistered Biomedical Scientists, Clinical Scientists and laboratory staff who have worked tirelessly throughout pandemic and are #AtTheHeartOfHealthcare in the #NHS and elsewhere ?????????? pic.twitter.com/0NlVvV6gdk— HCPC (@The_HCPC) June 24, 2021
Care Quality Commission - 176.2K Followers
Alzheimer Research UK - 83.1K Followers
On #BiomedicalScienceDay2021 we want to say thank you to all the dementia researchers working tirelessly to find life-changing breakthroughs, that will transform the lives of people affected by dementia. We are committed to raising awareness & understanding of their vital work. pic.twitter.com/mxp8ZaoOn1— AlzheimersResearchUK ?? (@AlzResearchUK) June 24, 2021
We want to take this opportunity to thank all of our members who were involved in celebrating #BiomedicalScienceDay2021. It's wonderful to see the profession #AtTheHeartOfHealthcare rise up and show everybody the expertise and value of the people #BehindEveryTest. We can't wait for next year!
As we bring a close to #BiomedicalScienceDay2021, we want to say a huge THANK YOU to everyone who has taken part and celebrated the vital role of the UK's biomedical science workforce #AtTheHeartOfHealthcare. To view the gallery of images visit https://t.co/gh1NDCHgtJ pic.twitter.com/wdIKeXEBnb— IBMS #AtTheHeartOfHealthcare (@IBMScience) June 24, 2021