Research by Design member survey

Research by Design member survey
27 April 2022
The IBMS requires member insights to enable the delivery of our strategy so we have enlisted Research by Design

Research by Design's research FAQs


Why is the IBMS undertaking this research?

In the past few years, both the profession and the IBMS have undergone significant changes. The IBMS is now launching a 2022-2026 Strategy for the next stage of its development and requires insights to enable it to deliver its new strategy. The aim of the research is to obtain from members, lapsed member and non-members, perceptions of the IBMS, the membership offer and where there are opportunities to improve the membership offering, activities, perceived value, and engagement.

What assurances do I have that Research by Design is a bona fide market research company?

Research by Design is an independent market research company that has been commissioned by Royal the IBMS to undertake research on its behalf. Research by Design operates under the Market Research Society’s (MRS) Code of Conduct, which ensures that research participants’ anonymity is protected and that information provided is kept strictly confidential.


Research by Design’s website is:


RbD has worked with IBMS for over 10 years and conducted multiple research programmes in this time. Most relevant to this piece of work is the MVP and Engagement survey we conducted in 2018.


What about data protection?

Research by Design is registered as a Data Controller to undertake research in any field, including market, health, lifestyle, scientific or technical research, under the UK GDPR, the EU GDPR, and the Data Protection Act 1998 as applicable; registration number Z5405593.


Research by Design is committed to meeting the requirements of the following laws and codes:


  • The UK General Data Protection Regulation (UK GDPR)
  • The EU General Data Protection Regulation (EU GDPR)
  • Data Protection Act 1998 and the new Data Protection Bill 2017
  • ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research.


You can review Research by Design’s privacy policy here: Privacy Policy.


What type of consultation has been commissioned?

Research by Design will be undertaking programme of research on behalf of the IBMS.  The research will be amongst all IBMS members, recent lapsed members (those who have left within the last 2 years) and non-members


The research programme is summarised below:

  1. Stakeholder conversations
  2. Qualitative research with members, lapsed and non-members (depth interviews)
  3. Online survey to all IBMS members


Is the online survey secure?

Respondent data is encrypted in transit (via HTTPS) and is stored encrypted in EU data centres.


How will I be invited to participate in the online survey?

Research by Design sends email invitations to participate in the survey on behalf of its clients. The email ‘from’ address in this instance will likely say ‘The IBMS’ or ‘Research by Design on behalf of the IBMS’ followed by our software server email address.


How is the online survey being undertaken?

The survey is available online with personalised invitations to participate sent by email. Each email contains a survey link allowing the recipient to be directed straight to their own version of the online survey. Reminder emails are sent at intervals throughout the fieldwork period to help encourage participation. Reminder emails are automated and the IBMS will not know who has participated in the research and who has chosen not to. An opt out will be included for those who wish not to receive any reminders.


How long might the online survey take?

This survey is likely to take around 10 minutes to complete, but this does depend on the answers you provide and the number of comments you wish to make.


Can I re-enter the online survey to make amendments or continue where I left off?

If the survey has not been submitted (by pressing ‘submit’ on the final page) you can log back into the survey using the link on the emails to continue where you left off at any time. Each time you move to a new page of the survey your responses are saved.


However, if you have submitted the survey, amendments are not possible; you would have to contact Research by Design to discuss the options available.


How do I return my survey to Research by Design?

Once you have reached the final page of the survey you will be provided with a submit button at the bottom of the page. Your responses will be sent automatically to Research by Design.  If you do not complete the survey, then your saved answers may still be used in the analysis. 


How will my responses be used?

All responses from the online survey will be aggregated and reported together. Qualitative insights will be reported thematically. All of your responses will remain anonymous and confidential. Specific comments will not be attributed to any individual (unless you agree otherwise).


If you wish to speak to the IBMS about the research, please contact


If you would like to speak to Research by Design, please call them on 0121 643 9090 or email Ben Harris, Research Manager, at









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